Problems we are solving

In South Africa, more than 86% of small-scale rely heavily on informal & municipal markets to sell their produce.

The Problems with these markets are:

Farmer

  • Invisible demand.
  • Unstable Pricing.
  • Long payment cycle.
  • Income loss & Produce waste.

Trader

  • Invisible supply.
  • Low individual buying power.
  • Inconvinience & High Delivery cost.

Our Solution

  • Geo-Trading A trader mapping feature enabling traders in one location to Bulk-buy in groups and farmers to share logistics
  • Whatsapp Chatbot A Chat-bot that can collect orders from traders & match to available inventory from farmers in multi-language.
  • Buy-Now-Pay-Later A feature that allows Traders to order stock & pay later, based on alternative credit scores, to improve their buying power
  • Free Delivery in 24 hours Available for all traders ordering through our platform, turning a luxury into convenience.

Our Journey

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Just Start 2016

1 Micro farm on a backyard in Mpumalanga

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SAB Funding 2016

R75 000 to grow from 1 to 5 micro farms.

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Winner of SA GSEA & Top 6 Global Finalist. 2018
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1st off-take Agreement 2019

240 tonnes/month from Farm Fresh Direct(Pty)Ltd.

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E-Track Venture Program 2021

Pivoted to Informal Markets and Selected as Top 10 Startups for 2021.

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MVP Development 2021

GreenKart MVP completed in October 2021

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SAB Social Innovation Winner 2021

2021 Social Innovation Award Winners in November 2021.

Team Members

Tumelo Chiloane

CEO & Co-Founder

A background in Industrial Engineering; Business Process Improvements and an 8-year long start-up journey with a passion for solving African problems through tech.

Randy Kumasamba

Chief of Product

A Crop scientist experienced in Research; Data Analysis and Modeling.

Mam Lucy

Trader Liason Officer

Obed Matjiu

Sales & Sourcing Rep

Thato Motlanthe

Trader Sales Rep

Desert Green Africa

Feed The Future.

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